Scottish Bakery ionos e-commerce Website
From AI disappointment to a thriving online bakery
A traditional Scottish bakery hit a wall many business owners face. He’d fallen into the trap of those AI ads promising a “website built in minutes.” After two frustrating weeks trying to make the platform work, endless glitches, confusing tools, and a site that simply wouldn’t function, he finally gave up.
His entire business ran on Facebook. Every order came through messages or phone calls, there was no online shop, and new customers had no way to discover his incredible award winning shortbread beyond social media. It was holding him back from growing beyond his local community.
I stepped in and built him a complete business website and online store in IONOS, simple to manage, professional, and designed around how his customers actually shop. The site now includes a fully functional e-commerce setup, seamless Facebook Shop integration, and an events page where customers can check which markets and fairs he’ll be attending next.
The difference has been transformative. Since launch, his visibility has increased dramatically, his Google rankings are climbing, and he’s receiving more direct traffic and online orders than ever before. And those time consuming enquiries that used to take hours each week? Now automated, freeing him to focus on what he does best: baking exceptional shortbread.
This is what a thoughtfully built website should deliver: clarity, confidence, and a platform that finally supports your business instead of draining your time, money, and energy.
Doors & Shutters Website migration (Wix → WordPress)
From daily friction to daily orders
A roller shutters and automatic doors company came to me with a familiar problem: their DIY built website wasn’t just outdated, it was actively limiting their growth. The old Wix setup lacked branding, the layout suffered every time the platform updated, wasn’t mobile responsive, and forced customers to phone in their card details just to place an order. Every point of friction was costing them time, trust, and sales.
I rebuilt their entire online presence in WordPress, giving them a clean, professional, trade focused design that actually supported the way their customers buy. We introduced secure payment options, simplified product purchase, and made sure the entire experience worked smoothly on every device: whether someone was ordering from a workshop, a van, or a job site.
The results were immediate and transformative. Within the first month, their sales doubled. Enquiries turned into daily orders, something they had never achieved before. The new site didn’t just look polished, it finally gave their business the credibility, clarity, and seamless buying experience their customers expected.
This is what a well built website should do: remove friction, build trust, and make it effortless for customers to say “yes.”
Natural Skincare e-Commerce website - wordpress Redesign
From an overlooked website to one that finally reflects the brand
A natural skincare brand reached out because their website wasn’t doing their products or their hard work, any favours. The layout was DIY and not looking professional, key features weren’t functioning properly, the shop struggled on mobile, and customers were dropping off before completing purchases. Instead of supporting their growth, the site was quietly costing them opportunities.
I redesigned their online store with a clean, modern look that aligned beautifully with their brand. The new site is easier to navigate, mobile responsive, and built with an improved shopping flow that makes discovering and purchasing products feel effortless. Every decision focused on creating a customer experience that matches the quality and care behind their skincare line.
Since launching, the difference has been unmistakable. They’re seeing twice as many clicks, stronger search visibility, and a healthy lift in sales, all from a website that finally works with their business rather than against it.
A well crafted website doesn’t just look good, it builds trust, removes barriers, and helps your products shine exactly the way they deserve to.
Local Hardware webstore - WordPress
From limited reach to complete digital independence
A local hardware shop reached out because, despite being well known in their community, they had no online presence of their own. Every digital sale happened through a third party marketplace, which meant no direct customer relationships, no brand recognition, and almost no control over how their products were displayed or priced. They were effectively growing someone else’s platform instead of their own.
I built them a professional WordPress website that finally puts their business front and centre. The new site includes clear product categories, real time stock visibility, and a simple online ordering system that brings customers straight to them, no middleman taking the spotlight or the profit.
They also release seasonal brochures full of offers, but these were always printed, delivered door-to-door, and out of date as soon as stock changed. Now, those brochures live online, updated in real time, connected to live product listings, and accessible to customers instantly, no printing delays, no wasted effort.
With their own digital presence, they’ve gained something every business owner deserves: full control of their brand, a direct connection with their customers, and a scalable foundation for long term growth.
Their website isn’t just a modern shop window, it’s a new revenue channel that gives them independence, visibility, and the ability to compete on their own terms.
CONTENT DESIGN - PROMOTIONAL POSTERS
From limited reach to complete digital independence
As a web designer with a focus on visual storytelling and purpose driven design, I had the privilege of collaborating with Blood Bikes Scotland on their inspiring Everest Challenge, a charity initiative raising vital funds to support their life saving work alongside the NHS Scotland. I created a series of promotional posters tailored for the five Scottish territories, balancing local relevance with a consistent campaign identity.
Each design combined clear messaging, considered layout, and subtle branding refinements, resulting in assets well-suited for social media and wider digital marketing use. The final visuals help communicate the scale and impact of the challenge while supporting a cohesive and engaging campaign presence across all their regions.